In a recent post I wrote,
The hidden relations between these two worlds — Sixties counterculture and today’s Silicon Valley business world — is, I believe, one of the major themes of Thomas Pynchon’s fiction and the chief theme of his late diptych, Inherent Vice and Bleeding Edge. If you want to understand the moral world we’re living in, you could do a lot worse than to read and reflect on those two novels.
Then yesterday I read this great post by Audrey Watters on what she calls the “Silicon Valley narrative” — a phrase she’s becoming ambivalent about, and wonders whether it might profitably be replaced by “Californian ideology.” That phrase, it turns out, comes from a 1995 essay by Richard Barbrook and Andy Cameron. I knew about this essay, have known about it for years, but had completely forgotten about it until reminded by Watters. Here’s the meat of the introduction:
At the end of the twentieth century, the long predicted convergence of the media, computing and telecommunications into hypermedia is finally happening. Once again, capitalism’s relentless drive to diversify and intensify the creative powers of human labour is on the verge of qualitatively transforming the way in which we work, play and live together. By integrating different technologies around common protocols, something is being created which is more than the sum of its parts. When the ability to produce and receive unlimited amounts of information in any form is combined with the reach of the global telephone networks, existing forms of work and leisure can be fundamentally transformed. New industries will be born and current stock market favourites will swept away. At such moments of profound social change, anyone who can offer a simple explanation of what is happening will be listened to with great interest. At this crucial juncture, a loose alliance of writers, hackers, capitalists and artists from the West Coast of the USA have succeeded in defining a heterogeneous orthodoxy for the coming information age: the Californian Ideology.
This new faith has emerged from a bizarre fusion of the cultural bohemianism of San Francisco with the hi-tech industries of Silicon Valley. Promoted in magazines, books, TV programmes, websites, newsgroups and Net conferences, the Californian Ideology promiscuously combines the free-wheeling spirit of the hippies and the entrepreneurial zeal of the yuppies. This amalgamation of opposites has been achieved through a profound faith in the emancipatory potential of the new information technologies. In the digital utopia, everybody will be both hip and rich. Not surprisingly, this optimistic vision of the future has been enthusiastically embraced by computer nerds, slacker students, innovative capitalists, social activists, trendy academics, futurist bureaucrats and opportunistic politicians across the USA. As usual, Europeans have not been slow in copying the latest fad from America. While a recent EU Commission report recommends following the Californian free market model for building the information superhighway, cutting-edge artists and academics eagerly imitate the post human philosophers of the West Coast’s Extropian cult. With no obvious rivals, the triumph of the Californian Ideology appears to be complete.
Putting this together with Watters’s post and with my essay on the late Pynchon… wow, does all this give me ideas. Perhaps Pynchon is the premier interpreter of the Californian ideology — especially when you take into account some of his earlier books as well, especially Vineland — someone who understands both its immense appeal and its difficulty in promoting genuine human flourishing. Much to think about and, I hope, to report on here, later.